The stylistic form of press releases – perspectives of analyses

Maria Wojtak

Pełny tekst artykułu English version of the article

This chapter presents the problem of the stylistic form of press releases referring to the concepts of functional styles, communication and discourse. All these perspectives also refer to diversity of expression in terms of genre. The style of press releases is seen as a polymorphic, capacious and open category. This means the possibility of examining the style at different levels of concretization, including the most abstract manner (the level of communication and /or discourse), less abstract tone (the level of genres) and specific way (the level of expression). Due to this approach the grid of stylistic features thickens and the exponents are mapped.

KEYWORDS

press, style, communication, discourse, type