Sharing Hypertext on Facebook. Determinants of Receiving Feedback

Wojciech Walczak

Pełny tekst artykułu English version of the article

In 2010 Facebook’s users shared, on average, one million links every 20 minutes. This ecosystem of information sharing plays an important social role: it builds and reaffirms social position of engaged individuals. The aim of this article is to study which factors contribute to the amount of feedback received by a particular user. An analysis of 1063 user profiles who shared the same link with their friends is performed (the link pointed at a hit music video). The study shows that older users, women, users with smaller number of friends, less active ones, the ones with smaller “cultural competencies”, users less prone to add a comment to a link, and – most of all – the ones who have received less feedback in the past are predestined to receive less social response to their actions.

KEYWORDS

Social inequalities, Social Network Services, new media