Journalist and PR-specialist: impossible and unethical connection?

Przemysław Szews

Pełny tekst artykułu English version of the article

This article deals with the problem of combining two professions – a journalist and a PR-specialist. According to professional statutes, combining work of journalist and PR-specialist is not permitted. However the problem exists. The paper focuses on the relations between journalism and public relations. It presents the results of research conducted among students of journalism. Above all, students were asked whether they think working as a journalist and a PR-person is possible and ethical.

KEYWORDS

journalism, public relations, media relations