Cultural pluralism in European public service media and Swiss dilemmas of transculturalism

Magdalena Ratajczak

Pełny tekst artykułu

In recent years a debate on the mediamorphosis has been taking place in many countries. This debate also includes public service media. The main aim of this paper is to discuss the nature of cultural pluralism in the context of mediamorphosis. This paper is based on the case study of Swiss PSB – SRG SSR idee Suisse.

KEYWORDS

PSB, cultural pluralism, Swiss multiculturalism