Global communication – revision of concepts

Beata Ociepka

Pełny tekst artykułu English version of the article

The objective of the paper is to verify the understanding of global communication in literature and to confront it with results of the author’s research on soft power and public diplomacy. The latter domain belongs to one of the schools in contemporary research in global communication. According to the author, communication is global when it is being universally accessible and decodable despite cultural differences. The understanding of communication in terms of networks links the studies on soft power and public diplomacy with global communication research.

KEYWORDS

global communication, Internet, television, public sphere, public diplomacy