Dimensions and effects of media saturation in open and closed spaces. A case studies of Sky Tower shopping mall and P.I.W.O. Light Show project

Katarzyna Kopecka-Piech

Pełny tekst artykułu English version of the article

The article is dedicated to media saturation. Firstly, it presents a discussion on the relationship between saturation and mediatization. The theoretical assumptions on media saturation are indicated here with a reference to two general types: technological saturation and mediated processes saturation. In addition to this, an analytical tool of communicative figurations is being described. Secondly, the analysis of saturation of two case studies – closed space Sky Tower shopping mall and open space P.I.W.O. Light Show project – helps to formulate methodological conclusions as well as recommendations for transdisciplinary research on media saturation going forward.

KEYWORDS

media saturation, mediatization, space, new media