Self-promotion in news services of local radio station
Krzysztof Kaszewski
Pełny tekst artykułuThe article describes how the radio station presents itself in the news service and elaborates on the position of self-presentation in the global structure of the news service and in single news programme. The purpose of the article is to discuss the roles, function and qualities of the radio stations as well as the language that is being used. The paper is based on findings from more than 100 news services broadcast by 15 radio stations located in Warsaw, Cracow and Poznan.
KEYWORDS
radio, radio station, news service, language, self-presentation, news