Name of the radio station as a part of the broadcast title

Krzysztof Kaszewski

Pełny tekst artykułu

This article presents the analysis of radio broadcast containing the names of radio stations. The goal is to indicate what formal techniques are used to place the name of the radio station in the title of the radio broadcast. Moreover, attempt is being made to evidence what are the techniques to emphasise the name of the radio station in this way. Conclusions are being drawn on the basis of 120 radio stations and their broadcast services.

KEYWORDS

radio, radio station, radio broadcast, language, title, self-presentation