From Multi- to Interdisciplinarity (From the History of Communication Studies)
Tomasz Goban-Klas
Pełny tekst artykułuThe emerging science of media and communication offers a real opportunity to integrate the humanities and social sciences. Not only because the study of process of communication involves the many branches of sciences, but mostly because it introduces connective approach, combining analysis of the creative process with an analysis of the content of messages and the analysis of its social reception. It manifests itself – for example – in combing semiotics, psychology and sociology in media studies, which may result in research practice to overcome the weaknesses of basic sciences of culture: the research on the product in separation of its social reception. The study of communication as a discipline is emerging as a comprehensive (multidisciplinary) field combing idiographic and nomothetic and generalizing, that integrates the study of phenomena previously considered by the different disciplines.
KEYWORDS
media studies, communication studies, interdisciplinary