Ethical Aspects of Media as an Integral Element of Media Studies
Michał Drożdż
Pełny tekst artykułuThe last decade has brought on a significant change in the field of media studies. They have become a field of interdisciplinary research, which not only conducts media analysis from different perspectives using diverse tools, but is also a field of mutual dialogue between various media disciplines. One of the important spheres of this dialogue is media axiology, which is becoming a platform integrating numerous cognitive spheres co-creating media studies. The aim of the article is an attempt to justify the title thesis that the analysis of ethical aspects of media is an integral part of media studies – that the modern mediasphere is also a discourse on values. The author strives to prove the thesis that the practical functioning of media, theoretical analysis and empirical media research cannot lack reference to fundamental values: the dignity of a human being, respect for another person, respect for dialogue, basic freedoms, tolerance, respect for personal reference to spiritual values. Referring to these values is not only the criteria of valuing any actions, but is also a determinant of research engagement in discovering the multi-axiological and ethical aspect of media functioning, perused in the interdisciplinary frame of media studies.
KEYWORDS
media ethics, journalistic ethics, media studies, ethical codes, media deontology, values in media, values, conscience, ethical norms