Radio Organisation as a Research Object in Media Management

Jan Beliczyński

Pełny tekst artykułu English version of the article

The article presents a radio organisation as the object of research in media management. Firstly, the origin of radio management as the sub-field of media management has been presented. Secondly, radio in its institutional form has been discussed as a media organisation, presenting the characteristics of a radio organisation as a production and service company. Then, radio as the object of scientific research has been described, highlighting the basic conditions for the purposefulness of choosing the radio as an object of research in various areas of science. Particular attention is drawn to radio research fields. Radio management as a sub-field of media management within the framework of management science has been characterised in detail. Finally, directions for further exploration in radio management have been indicated.

KEYWORDS

radio, radio organisation, management science, media management, radio management