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Studia Medioznawcze Media Studies 1 (68) 2017


Customer communication on Twitter – an analysis of selected speech acts in online business interaction

Anna Tereszkiewicz

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The aim of the paper was to analyse selected speech acts used in business interaction on the profiles of Allegro, T-Mobile and Samsung companies. The strategies discussed in the study include compliments, jokes, apologies, requests and suggestions, as well as acts of criticism of client and positive self-evaluation. The paper also points out selected features of the language of the posts, such as informality and the use of borrowings.


Twitter, speech acts, business discourse