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Studia Medioznawcze Media Studies 1 (68) 2017


The Baptism of Poland in the media

Damian Guzek

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The article deals with the issue of understanding of 1050th anniversary of the baptism of Poland and the in the Polish media. Throught grounded theory and networked agenda-setting approach the author presents media coverage categories that shape the narrative about the Polish baptism. His findings indicate the domination of individual perspective on the baptism of Mieszko, rather than a collective one about the baptism of the country. Furthermore, the data show a significant impact of the so-called “Millennial thought” of the card. Wyszynski presented in the analyzed media coverage.


networked agenda-setting model, grounded theory, the baptism of Poland, the 1050th anniversary of the baptism of Poland, media and religion