Get Americanized? The presidential election in Slovakia

Viera Žúborová

English version of the article

„Americanisation” in political campaign assumes on the one hand that all changes, techniques and campaign tools were directly taken from the United States. On the other hand, it also reflects general developments in political policy, media and society (modernization). The main objective of this article is to examine these trends by using the example of new democracy – the Slovak Republic? The paper therefore identifies the main characteristics of the process, but also to set an adequate methodological framework and try to explore it in the Slovak environment, specifically in the context of the presidential elections of 2009 and 2014.

KEYWORDS

modernisation, political communication, “Americanisation”, presidential election, Slovak Republic