Language means of persuasion in the "Gazeta Wyborcza" newspaper

Artur Wierzbicki

The article discusses language means of persuasion applied in press texts basing on materials collected from the Polish daily "Gazeta Wyborcza" between May and October 2002. The press texts concern Polish integration with the European Union. In the article the author analyses headlines of press articles, phraseology and metaphors, comparisons, evaluative expressions, language innovations, irony and colloquial expressions occurring in the press texts. The article ends with summary that shows similarity between the language used in "Gazeta Wyborcza" and the features of Polish political language at the turn of the 20th and 21st centuries.

KEYWORDS

language means of persuasion, press, European Union