Internet - advertising bait

Michał Wierusz-Kowalski

The modern market is developing dinamicly and Internet is to thank for it. There are over four hundred millions of users in the world. It is obvious that it became the mass medium, an important marketing tool and is having a great influence on the global economy. It is clear that it is also a very attractive source for advertisements. Not only web sites but also email are the main forms. There are many techniques and forms of Internet publicity. It is very effective and brings a concrete profit. The future of Internet advertisement depends on the technology and capacity of links and is promising.

KEYWORDS

advertisement, Internet, forms and techniques of advertisement, effective promotion, interactive communication