Media accountability system as a symptom of self-regulating mechanisms of media market shaping

Paweł Urbaniak

English version of the article

The article is about self-regulating mechanisms of media market. The author refers to Claude Jean Bertrand’s conception of Media Accountability Systems (MAS) formulated in the 90s of the last century. French scholar defined MAS as “any non-State means of making media responsible towards the public”. The article describes the elements of MAS by showing instruments of self-regulation which contribute in different media systems to making journalistic messages more responsible. Next the article presents Polish Media Accountability System by the description of these not numerous instruments which have already started functioning on Polish media market.

KEYWORDS

deontology of media, selfregulation of media, Media Accountability System