Customer communication on Twitter – an analysis of selected speech acts in online business interaction
Anna Tereszkiewicz
Pełny tekst artykułuThe aim of the paper was to analyse selected speech acts used in business interaction on the profiles of Allegro, T-Mobile and Samsung companies. The strategies discussed in the study include compliments, jokes, apologies, requests and suggestions, as well as acts of criticism of client and positive self-evaluation. The paper also points out selected features of the language of the posts, such as informality and the use of borrowings.
KEYWORDS
Twitter, speech acts, business discourse