Fifteen Years of Passauer Neue Presse (Polskapresse) and Orkla Media on the Polish Regional Press Mark

Adam Szynol

English version of the article

The author of this article has described the most important facts that refer to a fifteen-year presence of two foreign concerns (Passauer Neue Presse and Orkla) on the Polish local daily press market. Starting from the first press actions, through the stage of fierce competition between both companies and shaping duopoly to the end of plural monopoly. The author has summed up the achievements of Orkla and Passauer in particular regions in Poland. The article tells about the expansion of foreign capital on local markets and the consolidation of press companies and mergers of the titles that belong to both concerns. According to the author, the end of Norwegian (Orkla) activity in Poland, a buy-out of their newspapers by British Mecom and a creation of a nationwide daily by Passauer means the onset of a new stage on the Polish market which may end with a monopolization of the regional daily press market.

KEYWORDS

Passauer Neue Presse (Polskapresse), Orkla (Mecom, David Montgomery), regional/local press, monopolization, duopoly, pluralized monopoly, UOKiK, RSW, Liquidation Committee, fusion, merger