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Studia Medioznawcze Media Studies 2 (37) 2009

Okładka

Internet in the process of secondary data collecting

Magdalena Sszpunar

Secondary data is a specific type of data as it is information from already existing sources which does not require researchers to conduct the process of initial data gathering and research. The Internet is a typical example of such a source. The article discusses the advantages and disadvantages of such data with a focus on secondary data that can be found on the Web. Additionally, the author also presents ways of assessment of such data reliability and credibility.

KEYWORDS

secondary data, data collecting process, advantages and disadvantages of secondary data, secondary data quality analysis