How to Increase the Percentage of Respondents in Internet Research - Facts and Myths about Online Survey

Magdalena Spunar

English version of the article

Abstract: Internet surveys have become very common as tools of social science research. Their overabundance and presentation (as pop-up windows) have resulted in them not being popular or welcome among respondents. This article attempts to answer the questions - how to get respondents to fill out online surveys, what are the most motivating factors (material stimulators or any others)? How to get more people to complete the questionnaires? What kind of respondents are we dealing with online? What kind of percentage can we count on regarding online surveys? The author presents the results and experiences of Internet research based on an author programme, the Research Management System, eResearch.pl and the results of research carried out abroad. The author also shows the advantages of online research and myths associated with doing research on the Internet.

KEYWORDS

online research, percentage of respondents, motivation to take part, behaviour typology, design of online surveys, elements increasing motivation to fill out questionnaires