Internet Research vs. Research in the Internet, or How to Research the New Medium - Basic Methodological Issues

Magdalena Szpunar

English version of the article

This article discusses the subject of Internet research. The author differentiates between research on-line and research of the Internet as a specific medium. Presented here are the basic methodological issues regarding on-line research including a presentation of the various types of research on the Web. Also described are ways of encouraging internauts to take part in the research conducted on-line as well as the protection of personal data of the person surveyed this way.

KEYWORDS

on-line research, site centric research, user centric research, FGI, CAPI, SAPI, e-mailing, web surveys, site intercept