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Studia Medioznawcze Media Studies 5 (15) 2003

Okładka

Programme cooperation of TVP S.A. with EU countries as well as with candidate countries. Comparative analysis

Weronika Świerczyńska-Głownia

Public television plays a menial function in relation to society. This function is expressed, among others, by the fact that it is "the voice of a given nation in Europe and worldwide" through delivery of information regarding Poland as well as through presentation of film styles and cultural output of native artists and creators. Polish Public Television fulfills its role on two planes. On the one hand, it cooperates with foreign public broadcasters, on the other hand it is a partner of various missions and Polish colony institutions in both member and candidate countries of the European Union. Promotion of Polish culture, scientific output and civilization progress should in great part be vested in TVP.

KEYWORDS

Public television, culture, promotion, programme cooperation