“Ruch” SA, the distributor. Part 1: Characterisation and activity assessment between 1990–1996

Wiesław Sonczyk

English version of the article

The article includes a characterisation and activity assessment of press distributor “Ruch” SA during the first phase of its existence, as a result of a decision by the Liquidation Committee regarding its predecessor, the RSW “Prasa–Książka–Ruch” distributor. The company was first transferred over to the Industry Ministry, nationalized and then privatized, however, the Minister of Treasury in 1997 invalidated the bid for its sale. The author presents the firm’s difficult legal, socio-political, logistic and organizational situation as well as efforts to better its position, via a new strategy put into life between 1992–1994. At that time, “Ruch” SA remained to be the dominant company on the distribution market, nevertheless, as a result of competitors’ aggressive activity, its position on the market continues to diminish.

KEYWORDS

distribution, retail sale, press system, distribution market, Polish media system, “Ruch” SA