Polish Media System Transformation Dilemmas (on the example of magazines)

Wiesław Sonczyk

English version of the article

This article is an attempt at presenting and evaluating some processes and occurrences on the Polish press market after 1990. According to the author, the most important result of the transformation is the change in the way of perceiving the media, their role in the society, etc. The media have become a commodity and the media market can hardly be considered stable. On the contrary, since 1990 it has been undergoing significant changes, mostly quantitative. Their evaluation may only be ambivalent, as the changes beneficial to the media owners are not always favourable to their recipients. The most alarming process, as far as its scope and the social effects are concerned, is the commercialization of media content.

KEYWORDS

Polish media system, magazines, Polish media market