Television in Spain - General trends and market demands

Radosław Sajna

Spanish audio-visual media function is in a so-called dual system. This means that the public and private media must coexist and compete on a single market. The Spaniards pay neither TV nor radio licence fees. Therefore commercials remain the primary source of financing for both public and private television. This results in a struggle for advertisers between different TV stations, and this, in turn, affects the quality of program offers. Today Spanish television provides predominantly entertainment, though it also remains an important source of information. The Spanish nation remains a remarkably television-oriented "tribe".

KEYWORDS

Spanish television, public and private television, competition, commercials, program offer