Press Review - Recycled Information Selection, Intermediation, Synergy and Increasing Auditorium Base

Rafał Riedel

English version of the article

This article is a press review analysis with an emphasis on the media selection function, the daily schedule and an analysis of selected communication models which seem adequate in a study on the selection of secondary media broadcasts. Moreover, various characteristics of press review as a media form are discussed in relation to intermediation processes, media synergy and formatting the audience. The conclusions are based on a comparative empirical analysis of 200 press reviews between 15.05.2008 - 15.06.2008. An analysis of content was the method used, the most popular one in media studies and mass communication research.

KEYWORDS

press review, agenda setting, selective function, intermediation, secondary broadcaster, communication models