Are you proud of being a PR professional? Public relations from the students’ perspective

Łukasz Przybysz

Pełny tekst artykułu English version of the article

The goal of this paper is to analyze students’ approach to the public relations profession, their attitude to ethics and professionalism in PR as well as their opinion about Polish PR industry and organizations. The study was conducted among the undergraduate and graduate students of Public Relations and Media Marketing specialty of Journalism and Communication Studies (Institute of Journalism, University of Warsaw). The research shows the students’ attitude to public relations and forms the ground for discussing Polish PR industry and education.

KEYWORDS

public relations, ethics, education, perception, professionalism, PR professional