Political communication in the 2010 presidential election

Łukasz Przybysz

English version of the article

Problems raised in this article concern the past elections of the Polish president. Out of necessity of executing them within the constitutional time limit after the death of Lech Kaczynski in the plane crash near Smolensk and his brother standing for the presidency, a precedent in the history of Poland can be discussed. Owing to those above, the campaign gave opportunity to analyses on the fields of political science, as well as communication or even sociology. The passing of the president in office extorted a so far unknown means of election struggle management and intensified the action rate. Modern methods of political communication were applied, such as new media, non-trite events or change in the attitude to election advertising. The author tries to indicate the fields of using contemporary methods of political communication with their simultaneous evaluation with reference to the three leading candidates: Bronislaw Komorowski, Jaroslaw Kaczynski and Grzegorz Napieralski.

KEYWORDS

elections, president, political communication, media, voter behaviour, election strategies