The concept of framing and its use in Wiadomości TVP and Fakty TVN news broadcasts research

Marek Palczewski

English version of the article

The article presents the framing theory application in order to analyze news broadcasts by Fakty TVN and Wiadomości TVP. The author examines news broadcasts basic frames: “conflict”, “human interest”, “responsibility”, “economics” and “morality”. Each of these frames is an “interpretative package”, attributing meaning to the presented issues and events. From research carried out by the author, it appears that the most frequently used frames by news broadcasts are the “conflict” and “human interest” frames. It shows that dominant in news services are the so called personal points of view and presentation of the world as a place full of conflict, arguments and controversy.

KEYWORDS

framing theory, types of frames, analysis of TV news broadcasts