The image of public relations in Polish society

Jerzy Olędzki

Pełny tekst artykułu English version of the article

This articles analyzes current opinions on the image of public relations of the adult population in Poland. The study is based on the results of nationwide research conducted within the initiative by author supported by GfK Polonia in March 2014. The results of this survey were compared with similar survey that used the same method back in 2005. The author points out the deterioration of PR’s image in the last decade within Polish society and further indicates why public relations in Poland is mainly associated with non-ethical techniques of advertising and propaganda.

KEYWORDS

public relations, promotion tools, image of public relations, PR image, GfK Polonia