Agenda-setting theory and new media

Ewa Nowak

Pełny tekst artykułu English version of the article

The current changes within media environment including new media development became major research challenge for the agenda-setting theory these days. Taking into account the problem of validity of the theory facing new media conditions, the aim of the analysis in to answer the basic research question: considering the new media development, does the general media impact (including the old and new media types) on public opinion becomes weaker or stronger.

KEYWORDS

agenda-setting theory, public opinion, new media, media impact