Spectator in spectaculum. The main Polish tv channels' hidden personalities (TVP1, TVP2, TVN and Polsat)

Maciej Mrozowski

English version of the article

The article attempts to verify the hypotheses of convergence and divergence with regard to main Polish TV channels (TVP1, TVP2, TVN, Polsat) based on content analysis, ordered by TVP and performed by TNS OBOP. The first part of the article analyses the data on genre and theme structure of the channels. It shows more similarities than differences between the channels, especially during prime time hours, which supports the hypothesis of convergence. The latter part of the article, based on analysis results of target audiences, leading men/women, transmitted values and emotions as well as ways of building relations with recipients, constructed was a model viewer, in tune with the world portrayed and a reference point to the preferred target audience. The end result is a sketch of each channel’s concealed personality, different enough from each other to support the theory of divergence.

KEYWORDS

convergence, divergence, channel structure, target recipient, model viewer, values, emotions, TVP1, TVP2, TVN, Polsat