Local Radio in Poland 1989-2005

Tomasz Mielczarek

In Poland within the last 16 observed has been the gradual process of disappearing of local public radio. What we have been dealing with is the mass expansion of private media. Their success turned out to be rather ostensible due to their constant financial problems. One of the most important forms of saving private local electronic broadcasters was the appointment by Polish capital groups of different types of radio networks. Almost 40% of local radio stations were part of such networks. Their offer was predominantly music and therefore objectively more limited. On the other hand, such activity makes it possible to maintain such small local broadcasting stations. Local electronic media, despite their many drawbacks, perform important social functions and often are the only places which popularise small town and village news. They are often the only medium to spread such content to weaker economically recipient groups.The aim of the author was to emphasise the problem of disregarding ethical norms in the process of implementation of business strategies by modern enterprises. The paper comprises of two parts. Its first part is devoted to the analysis of the following phenomena: information manipulation, anomy, neutralisation of ethical norms, and moral dilemmas of specialist in public relations. The second part is a case study of a pharmaceutical company. The choice of business is deliberate due to its specificity and abundance of problems present in the field of information management.

KEYWORDS

Polish radio, local radio, private radio broadcasters