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Studia Medioznawcze Media Studies 2 (25) 2006

Okładka

Manipulation, Lie and Other Violations of Ethical Norms in the Field of Information Management

Weronika Madryas-Kowalska

The paper analyses information management on the example of a pharmaceutical company. The aim of the author was to emphasise the problem of disregarding ethical norms in the process of implementation of business strategies by modern enterprises. The paper comprises of two parts. Its first part is devoted to the analysis of the following phenomena: information manipulation, anomy, neutralisation of ethical norms, and moral dilemmas of specialist in public relations. The second part is a case study of a pharmaceutical company. The choice of business is deliberate due to its specificity and abundance of problems present in the field of information management.

KEYWORDS

manipulation, public relations, pharmaceutical industry