How to make onself known on the Polish PR market

Iwona Kubicz

Polish market of PR services is very narrow. Supply on this market is far above the demand. Strong competition forces agencies to undertake self -promotional activities. More often than used to priorly, agencies work on complicated programs to gain publicity. Prestige of the agency is often created by organizing various seminars and trainings. During such meetings employees of the agency have an opportunity to play a role of the branch experts. In addition agencies also organize large media events as well as take part in non-profit campaigns. Searching for publicity agencies apply ePR techniques. For convenience of their clients and journalists, agencies create internet websites and special platforms with news, chats and on-line press conferences. Clients are also given access to on-line media monitoring. Additionally PRagencies search for new niches in communication, such as lobbing and communication in and for European Community.

KEYWORDS

Public relations, publicity, ePR, noncommercial campaign, outsourcing PR