Economic research on media as an element of media studies
Tadeusz Kowalski
Pełny tekst artykułuThe article presents media economics research as an integral part of media science. History of economic research on media, with particular attention given to Polish and early foreign studies dating from sixties of the previous century is a starting point. Then the Author is undertaking a trial to formulate media economics field of studies and makes an analysis of the most important concepts like media firm or media goods. The most important directions of contemporary media economics and media management research are presented finally.
KEYWORDS
media economics, media management, history of media research, media as economic goods