Introduction to the analysis of new media industry structure

Tadeusz Kowalski

The Author tries to describe the most important elements which create the structure of the new electronic media. In particular presents the meaning of processes and phenomenons like: mediamorphosis, Internet development, Generation@, problems of perfect competition and protection of copyrights. From the economic perspective the new media industry is still in infancy, despite of growing popularity and accessibility of Internet and multimedia services.

KEYWORDS

new media, digitalization, Internet, multimedia, copyrights