Public broadcasters in the United States, or how to survive on the free market
Alicja Jaskiernia
Pełny tekst artykułuPublic service broadcasting in the United States, organized in a different way than in Europe, is a mosaic composed of various entities and methods of financing. That model is constructed on a based which is the Corporation for Public Broadcasting (CPB) and the dispersed structure of the radio and television networks. The most recognizable of broadcasters, radio NPR radio or television PBS have also worked in close association with affiliated local stations. Funding, provided mostly by grants from federal budget, since the very beginning has been insufficient, forcing public broadcasters “begging” for donations from recipients and sponsors. Many observers believe that the current period is critical for shaping the future model of American public broadcasting. They have to define, like any other media, their role in the new media ecosystem, changed so deeply by digital technologies.
KEYWORDS
Public broadcasting, non-profit broadcasters, task (mission) of broadcasters, United States of America