Ethics in public relations activities – between amoralism and casuistry
Ewa Hope
Pełny tekst artykułuThe article presents a philosophical reflection on the moral issues of public relations and journalism. The author advances a thesis that journalists and public relations professionals, who both perform professions based on information, communication and public confidence are nowadays excluding a number of activities that could be assessed from the point of view of morality. Both journalists and PR professionals also recognize that ethical evaluation may include only individual, isolated cases, situating them in a broad context of cultural, economic and social factors. Unfortunately, such treatment of professional duties leads to progressive moral anomie in society.
KEYWORDS
ethics, amoralism, trust, public relations