Perception Re-discovered Again in Era of Media Monitors

Mirosław Harciarek

In the article, the after effects are understood as the basis our perception and creation of perception images. The after effects are presented as a phenomenon of "neuronal glue", which integrates the received information. An investigation of the phenomenon of after effects in the era of media monitors is very important since these effects relate our implicit attitudes, which, on one hand, are formed unconsciously by media, and on the other, condition our behaviour.

KEYWORDS

implicit attitudes, after effect