Crowdfunding and barriers to entry into the music market
Patryk Gałuszka
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The paper elaborates on empirical data in order to analyze the extent to which crowdfunding reduces barriers to entry into the Polish music market. Analysis is based on semistructured interviews conducted with emerging artists, who use crowdfunding to finance production of their records. The data suggests that impact of crowdfunding on the music market is positive albeit limited. These artists find it difficult to promote themselves after releasing the records. The paper makes attempts to map potential barriers in access to media such as radio or press.
KEYWORDS
crowdfunding, recording industry, music business, record label, barriers to entry