The future of the French public media sector in light of TNT on the example of France Télévisions

Katarzyna Gajlewicz-Korab

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French public television has undergone a process of digitization bound up with the adaptation of legislation to the EU requirements. This process has introduced many changes to the television market, primarily due to the fact that so far the most common way of receiving TV was by means of a terrestrial antenna offering only a few channels. The transition to the digital signal and emergence of greater number of channels in the terrestrial supply resulted in fragmentation of the market, which was already evident in other European countries, but not in France. In these circumstances, the ongoing activities of France Télévisions has to be modified so as to survive on the market under conditions of strong competition. Problematic for the French public television may be obligation to meet a very broad public mission, which is expensive. Money received from the subscription will not help in the financing of these tasks, and the only solution for this broadcaster may be double-track activities: missionary and commercial.

KEYWORDS

TNT, France Télévisions, the French television, digitization