MDI agency as an example of spin and counter-spin
Wojciech Furman
Pełny tekst artykułuAn alleged crisis of journalism, consisting of (among other things) increasing involvement in public relation, is being discussed here with a reference to activities of MDI agency. Paidfor lobbying activities by this agency were masquerading as spontaneous public action and – thanks to the efficient use of social media – were successful. It was only investigation by a journalist which revealed what was exactly going on.
KEYWORDS
spin, counter-spin, investigative journalism, public relations, lobbying, social media