Foreign capital in the Polish free press

Ignacy S. Fiut, Marcin Habryń

Also in Poland free press has been a lively phenomenon in recent years. Analyses of the history of its development, advertising share in the content and market shares as well as strategies developed by leading editors informs about appreciation of the free press meaning in the process of competition about readers. The article is partly based on empirical research.

KEYWORDS

Free press, daily market, advertising market, foreign capital