Public Relations Market in Poland 1999-2002

Piotr Czarnowski

Polish system of information, which includes also Public Relations, is still very young and not alike matured systems. It is quickly changing, however those changes are quite random. The article describes most important of those changes of the period of 1999-2002, with attempt to define the background and reasons, which are usually going deeper than just PR or information system. On top of operational issues also internal changes of agencies are described.

KEYWORDS

Pub!ic Relations, media, information