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Studia Medioznawcze Media Studies 4 (71) 2017

Okładka

Twitter in awareness campaigns on same sex unions in Poland and in the USA

Jacek Barlik
(Katedra Public Relations i Komunikacji Społecznej na Wydziale Dziennikarstwa, Informacji i Bibliologii Uniwersytetu Warszawskiego/Department of Public Relations and Social Communication, Faculty of Journalism, Information and Book Studies, University of Warsaw)

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Public awareness campaigns have begun to actively use social media, including Twitter. This also concerns controversial social and political issues, new ideas and habits, arousing hot debates, as exemplified by same-sex unions. This chapter investigates the use of Twitter communication by the Polish and American organizations supporting same-sex unions in 2015. It serves as a case study to formulate conclusions about the role of Twitter in modern informational and educational campaigns.

KEYWORDS

awareness campaigns, Twitter, social media, same-sex unions, LGBT organizations, social campaigns

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